Facebook now seems to force its own will on every single user, whether we like it or not. As of August 2012, Facebook Timeline is mandatory and there is no Facebook option or setting to go back to the older design.

You see, the problem does not solely rely on the design or functionality of the timeline – I can honestly say it’s well designed, creative and fully functional. Problems come from what Facebook users currently feel like and how they react to this forced change. It’s like living in a democracy and then realizing it’s all turning into dictatorship. I guess it wouldn’t have affected many people if Facebook would’ve left a simple option to turn off the timeline, just for the sake of the Facebook users who still claim that the older design was a lot better and far more accessible.

Of course it wasn’t such a great idea, not even close to a good idea from Mark Zuckerberg to give users a time bomb which goes off anyway. I mean, why do we all need the timeline? Why couldn’t there be some designs, variations? The essence of the Facebook algorithms and specific things would still be the same. It would simply be like adding a skin to Winamp – functionality remains while looks change. However, from an unknown reason, Zuckerberg did not see this side of the story.

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Facebook has somehow found magical ways for itself to be un-liked. The main problem that I fear of is that if we had a survey to conduct on all present and former Facebook users to ask them if they are satisfied with Facebook overall or not, the high percentage would draw to not. The most recent Facebook trick happened to mess with the Facebook e-mails.

Now, we may wonder how that is possible, since a couple of months ago things were like we are allowed to freely activate our Facebook e-mails if we want to. It was really nice at first look: having your @Facebook emails within your Facebook messages and being able to customize that address one time to an address which was still available. But what do we get now? All of the sudden, Facebook unannounced as always, forced us to have our Facebook emails. Well, we might overlook this, since if we don’t use that address, it doesn’t matter, and if we used it, it was already set.

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Recently there has been a great amount of chaos on the stock market as the people who invested their money into Facebook actions accused the Facebook owner Mark Zuckerberg and the stock agencies of cheating and greed. Maybe the accusations were real and may they weren’t but one thing is for sure: Zuckerberg put some thought again into what his next step should be and he figured to do a Facebook timeline redesign. We must mention that his idea did show the needed success as the Facebook actions increased by more than 3% already!

While the controversy around the “older” new timeline didn’t end yet, here we go again with a new Facebook timeline redesign. Of course, criticisms appeared from the very first couple of minutes saying that this action will annoy Facebook users once again and some of them would feel motivated enough to leave Facebook and delete their profiles. However, since together with the thousand critics we’ve read lately we somehow accepted the timeline, there are high chances of accepting the newer version as well and the founder, Mark Zuckerberg, is aware of the love we share for his network and we know he uses this information into his own favor, but let’s face it: wouldn’t we do the same if we ran a business of our own?

What does the Facebook timeline redesign bring up again?

One might think that the current version would really need no more changes whatsoever. Maybe this time the changes are quite useful, since some of the information moved on to the cover photo. Okay, so let’s explain this action in details. Before, you were able to see your location, relationship status, working place right below the timeline cover.

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Lately we have witnessed major changes and unexpected actions and decisions of the Facebook leader and owner, Mark Zuckerberg. Among some probably instable or bad decisions like Facebook Timeline, Zuckerberg decided that Facebook should provide an option to share organs, meant to save people who are in desperate need of such an operation.

Actually what is the story behind the decision? Facts of how people live in the United States and how badly they are affected by the unavailability of donated organs was a major influence but Zuckerberg also had some discussions with his girlfriend how goes to college and intends to become a doctor. More or less, besides being influenced or not, the Facebook option is welcome to everyone.

It is common that young people die due to unexpected accidents and situations. Death, especially when not caused by a long fight with a fatal disease, may be caused by the following factors at younger people:

  • work excess – the need of money may cause you not to know when to stop and your body simply fails to handle the situation
  • car accident – very frequent

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A lot of people forget that they could easily get involved and setup Facebook content marketing to benefit your company or family business. Since millions of users are registered to Facebook or simply view Facebook while being together with friends who have Facebook accounts, news and information spread quickly when posted to Facebook.

Did anyone ever think about how the Facebook timeline improves Facebook content marketing? Did anyone consider that simple actions, simple photos, simple timeline construction may eventually lead to more customers and news spreading fast? A lot criticism is still targeting the controverted Facebook timeline introduced by Mark Zuckerberg but actually it’s an excellent option.

Not all of us have our own companies but things as simple as hand-crafted objects on sale for $1-$10 or having a personal blog meant to share poems and short stories can as well be promoted with a Facebook page and a lot of small sales and revenue will eventually add up and become a lot in time.

Some recent rumors speculate on a future decision of Mark Zuckerberg to change free Facebook pages into paid ones or maybe even charge fees for being a simple Facebook user with a generic profile not promoting anything. None of us may confirm such things and even more, I might say it will never happen, just because it may bring Facebook to zero and turn a brand into something forgotten and we all know that Zuckerberg won’t let go that easily.

We can make use of some simple strategies to promote generally anything on a Facebook page. Facebook pages, unlike general profiles, are meant to represent companies of all types and sizes.

The timeline cover impact

The major hit and benefit of having the Facebook timeline, especially while considering promotion and Facebook content marketing, is the timeline cover. Since it has a banner-like visual appearance and is definitely the first thing to notice upon navigation to that page, the timeline cover will give the first impressions. Generally, it’s good to have a photo including the company logo or a professional photo of the owner of the business and a good motto or short promotional text next to it.

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