Make the Facebook Timeline mandatory from 30th March. Is that what you agree to? There’s no way around it so maybe it’s time to rethink your Facebook strategy if you’re a business owner or if you have your own fan page.

Facebook Timeline cover was first introduced on December 15, 2011. Initially, users could opt for a 7 day trial period before they decided whether to switch to Timeline or not but soon it became evident that once you chose to get Timeline there was no going back. Well, news is that all Facebook pages, including Fan Pages and pages for businesses will also be making the switch to Timeline on March 30th. There’s no way around it so maybe it’s time to rethink your Facebook strategy if you’re a business owner or if you have your own fan page.

Why Facebook Timeline is mandatory?

Many people are very confused and downright worried about how to go about making a new Facebook Timeline page for their business. Well, there’s no need to panic as we have all the useful info that you need to start building your new page from scratch.

The first and most visible feature  is probably the big Facebook Timeline cover photo which is displayed on your main page. The cover photo will be visible to everyone who visits your page so make sure that it represents your business or your fan page appropriately. Setting a banner or logo which represents your business as your cover photo is probably the best way to go. Facebook for business is a good marketing strategy.

Facebook Timeline features

Another big new feature of Timeline is the new scrapbook-like layout instead of the linear arrangement of posts like in the old Facebook page. Play around with how you arrange your posts until you find what looks best and gives the best information to visitors.

For business or fan pages particularly, another big feature is the option to allow fans to send private messages to the admin team directly from the business’s Facebook page. This is not a mandatory feature and can be easily turned off as well.

Apart from these there are a host of other features which have also been introduced in the new Timeline. Our best advice to you is, play around with the features and settings till you find what works for you. Instead of panicking, try to figure out how you can use Facebook Timeline Covers to make your page even more attractive and informative to visitors. Good luck!

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3 comments untill now

  1. MarcWallbergg @ 2012-04-12 19:27

    Hi. Thanks for sharing. I still don’t understand why they made this modification, they messed up everything.. Lots of businesses counted on created facebook landing pages, but with this timeline.. Anyway, great article ;)

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  2. Thanks Marc! It is a new site and I will try to add many related articles.

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  3. Update: I like the idea of the coverphoto for the business pages, but the more I managed the page the less I liked the new format. Im not sure if timeline works for business pages as it does for personal Facebook profiles

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