A lot of people forget that they could easily get involved and setup Facebook content marketing to benefit your company or family business. Since millions of users are registered to Facebook or simply view Facebook while being together with friends who have Facebook accounts, news and information spread quickly when posted to Facebook.

Did anyone ever think about how the Facebook timeline improves Facebook content marketing? Did anyone consider that simple actions, simple photos, simple timeline construction may eventually lead to more customers and news spreading fast? A lot criticism is still targeting the controverted Facebook timeline introduced by Mark Zuckerberg but actually it’s an excellent option.

Not all of us have our own companies but things as simple as hand-crafted objects on sale for $1-$10 or having a personal blog meant to share poems and short stories can as well be promoted with a Facebook page and a lot of small sales and revenue will eventually add up and become a lot in time.

Some recent rumors speculate on a future decision of Mark Zuckerberg to change free Facebook pages into paid ones or maybe even charge fees for being a simple Facebook user with a generic profile not promoting anything. None of us may confirm such things and even more, I might say it will never happen, just because it may bring Facebook to zero and turn a brand into something forgotten and we all know that Zuckerberg won’t let go that easily.

We can make use of some simple strategies to promote generally anything on a Facebook page. Facebook pages, unlike general profiles, are meant to represent companies of all types and sizes.

The timeline cover impact

The major hit and benefit of having the Facebook timeline, especially while considering promotion and Facebook content marketing, is the timeline cover. Since it has a banner-like visual appearance and is definitely the first thing to notice upon navigation to that page, the timeline cover will give the first impressions. Generally, it’s good to have a photo including the company logo or a professional photo of the owner of the business and a good motto or short promotional text next to it.

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Facebook, the most popular social network, constantly comes up with new features brought to its users worldwide. Lately Facebook presented the Facebook Offers feature, most specifically it was functioning and documented on the 29th of February, 2012. Now what is special about this newbie?

The main concept is that everyone would benefit Facebook Offers. How did they make that happen? Clients or people who want some products or services want to have a wise choice. A lot of companies eventually offer what you need but they all come with similar prices. So then which company wins? The one smart enough to throw an offer to attract old and new customers as well, as this is like helping each other: the company gets to sell and buy, to have their products in a good commercial cycle and clients will also be happy to get what they wanted at a lower price.

How does the Facebook Offers feature work?

First of all it will only appear on Facebook pages of businesses/companies. This doesn’t imply that every company must have such an offer listed. Every offer is built up in a simplistic way: the title (text) of the offer, an expiry date, and conditions or limitations to that offer (if applicable). Then, as a client, all you need to do is click on the Get Offer link which results in an email sent to your Facebook account’s email address. If for some reason you didn’t get the email you will have a Resend Offer option. Lastly to benefit the offer, all you need to do is to show your email to the specific employees within the company handling such tasks.

Let’s now check a real example! If you go to https://www.facebook.com/OliveGarden/posts/10150638623501805 which is the offer provided by the Olive Garden Italian Restaurant, you will see an offer that can still be claimed (since it’s not yet expired).

facebook offers

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